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Case study · Car detailing & valeting, UK

Clean & Pristine Car Care

A cluttered, popup-heavy site rebuilt into a clean, booking-first experience that loads fast and reads clearly on a phone. By our own audit: 19 faults down to 2, both left on purpose.

Audit score
71then 95 out of 100
Faults
19then 2
Visit the live site
The old Clean & Pristine homepage on a phone, with overlapping content and a cramped layout.
Before, on a phone
The new Clean & Pristine homepage on a phone: the gold crest above the headline, a single clear booking button and a 5.0 Google rating.
After, on a phone

19 faults, found in sixty seconds.

The same free scan anyone can run from our home page. Three of them were holding the old site back.

  • The homepage greeted every visitor with a quiz popup that covered the hero before they could see what the business did.
  • Layout elements collided - text overlapping the phone mockup and service cards - and the navigation was stranded at the bottom of the page.
  • Search basics were misconfigured: the canonical URL and social tags pointed at the wrong domain, the Google verification tag was an unedited placeholder, and there was no sitemap.

Plus 14 smaller items, each named in the client’s own report.

Five repairs, fault by fault.

Two you can see. Three live behind the page, where search engines and inboxes read it.

  1. 01 · On the page

    Found

    Quiz popup covered the hero on every visit

    Fixed

    Replaced the on-load popup with a clear hero and a single, obvious booking action.

    The old site's on-load quiz popup covering the homepage hero before any content is visible.
    Before: the old home page, as it loaded

  2. 02 · On the page

    Found

    Desktop layout collided: text over the phone mockup, nav stranded at the bottom

    Fixed

    Rebuilt the layout into a clean, responsive grid that holds together on a phone.

    The new Clean & Pristine homepage: a floating top navigation, the gold crest beside the headline, one clear Book Your Valet button and a 5.0 Google rating.Before · 71After · 95

  3. 03 · Behind the page

    Found

    Canonical URL and social tags pointed at the wrong domain

    Fixed

    Corrected the canonical URL and social tags to the real domain.

  4. 04 · Behind the page

    Found

    No sitemap; Google verification tag left as a placeholder

    Fixed

    Added a sitemap so search engines can find every page, and removed the placeholder verification tag; the domain is verified with Google through DNS.

  5. 05 · Behind the page

    Found

    Email authentication (SPF, DKIM, DMARC) unconfigured

    Fixed

    Configured email authentication (SPF, DKIM and DMARC) so the domain's email is trusted.

What we refused to fix, and why.

The re-audit still reports 2. Neither is a loose end.

Email enforcement is staged on purpose.
We set up full email authentication (SPF, DKIM and DMARC) and put DMARC into its standard monitoring mode first. Tightening it to strict enforcement is a deliberate next step, taken only once every legitimate mail source is verified - so the business never risks its own booking emails being held back as spam.
One contrast flag, left to keep the brand intact.
A single, marginal element trips a strict colour-contrast check. Matching it perfectly would mean overriding the client's chosen brand colours, so we kept the brand as-is. That's a call we make with the client, not a technical limit.

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