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Clean & Pristine Car Care, audited

Work

Clean & Pristine Car Care

A cluttered, popup-heavy site rebuilt into a clean, booking-first experience that loads fast and reads clearly on a phone.

  • Car detailing & valeting
  • UK
Visit the live site
The scan

19 faults, found in sixty seconds.

  • Quiz popup covered the hero on every visit
  • Desktop layout collided: text over the phone mockup, nav stranded at the bottom
  • Canonical URL and social tags pointed at the wrong domain
  • No sitemap; Google verification tag left as a placeholder
  • Email authentication (SPF, DKIM, DMARC) unconfigured
The old Clean & Pristine homepage: centered logo, colliding layout elements and trust badges as small text.
www.cleanandpristinecarcare.com
Grouped

What 19 faults actually were.

19 fixable issues found
  • The homepage greeted every visitor with a quiz popup that covered the hero before they could see what the business did.
  • Layout elements collided - text overlapping the phone mockup and service cards - and the navigation was stranded at the bottom of the page.
  • Search basics were misconfigured: the canonical URL and social tags pointed at the wrong domain, the Google verification tag was an unedited placeholder, and there was no sitemap.
  • + 14 smaller items, named in the client’s own report
2 remain, both of them deliberate
Repair 01

Quiz popup covered the hero on every visit

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.
Replaced the on-load popup with a clear hero and a single, obvious booking action.
Repair 02

Desktop layout collided: text over the phone mockup, nav stranded at the bottom

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.
Rebuilt the layout into a clean, responsive grid that holds together on a phone.
Repair 03

Canonical URL and social tags pointed at the wrong domain

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.
Corrected the canonical URL and social tags to the real domain.
Repair 04

No sitemap; Google verification tag left as a placeholder

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.
Added a sitemap so search engines can find every page.
Repair 05

Email authentication (SPF, DKIM, DMARC) unconfigured

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.
Configured email authentication (SPF, DKIM and DMARC) so the domain's email is trusted.
Re-audited

71 out of 100, then 95.

By our own audit, the site scored 71 out of 100 before the repairs and 95 out of 100 after them, with the 19 fixable issues down to 2.

The same checks, run again after launch
Deliberate calls, not loose ends

What we refused to fix, and why.

Email enforcement is staged on purpose.
We set up full email authentication (SPF, DKIM and DMARC) and put DMARC into its standard monitoring mode first. Tightening it to strict enforcement is a deliberate next step, taken only once every legitimate mail source is verified - so the business never risks its own booking emails being held back as spam.
One contrast flag, left to keep the brand intact.
A single, marginal element trips a strict colour-contrast check. Matching it perfectly would mean overriding the client's chosen brand colours, so we kept the brand as-is. That's a call we make with the client, not a technical limit.

Before and after

The new Clean & Pristine homepage: a sticky top navigation, a strong hero headline and one clear Book Your Valet button.Before · 71After · 95
Before (mobile)
The old Clean & Pristine homepage on a phone, with overlapping content and a cramped layout.
After (mobile)
The new Clean & Pristine homepage on a phone, with a clean hero and a single clear booking button.

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