What we find, and what it costs

Notes from auditing small-business websites: the failures that recur, and what leaving them unfixed is actually worth.

The Luxury Friction: Why Aesthetics Clinics Lose Patients to Slow Websites
In the world of luxury aesthetics, the experience begins long before the patient enters the clinic. If your website takes 30 seconds to load, the luxury experience is broken before it starts.
6 August 2026